More videos

: City of Melbourne Identity by Landor Sidney

: Aol. Identity Intro Video

by Wolff Olins

Moving Brands/ Moving World Intro Video by Moving Brands

Weare Casestudy by Moving Brands

In Progress…

20101021 In Class Presentation

4 Elements : Logo/Type/Color/Graphic
4 Concepts : Module/Overlap/Rapport/Deconstruction

logo simplification

Unevolved Brands, “a study on brand and logo simplification” by ImJustCreative. How many can you still recognize when simplified to circles?

http://unevolvedbrands.tumblr.com/

via quipsologies

Channel 4 ident

 

Making ideas visual 04

1. An idea of interactive identity guideline

THE WORLD’S MOST FUN & ENGAGING BRAND GUIDELINES by Lipton

DDB Hong Kong created an app for Lipton to make their brand guidelines more fun.

via quipsologies

 

2. An idea of generative design and flexible identity

Non-fixed by rules: MA Project by Alberto Romanos

via www.albertoromanos.com

thanks to Alberto for the interview participation

Google Doodle

for John Lennon Birthday Tribute (Oct.8th)

Inspiration is

always welcomed.

Foreign Policy Design Group in Singapore

Making Ideas Visual 03

fluid : one name. three different brands. three different directions/ visual identities. with fluidity, flexibility, dynamics- in terms of adopting different media, new-consumer behaviors, and the key value of the brand stories. (in progress) The interviews go well. Turing the result and the idea into a understandable visual project is my biggest job now.

Making Ideas Visual 02

: the idea of using a logo generator to update the visual based on the weather condition for travel/ space identity – where nature rules.

Where the Cold Wind Blows - Neue

The visual identity is based on two main ingredients; our newly developed payoff, “Where nature rules,” and weather statistics from the Norwegian Meteorological Institute. A feed of weather statistics affects the logo to change when the direction of the wind or the temperature changes. On the website, the logo updates every five minutes. We developed a logo generator where Visit Nordkyn can download their logo to the exact weather conditions of that particular moment. Nordkyn is truly a place where nature rules, even over the visual identity.

Neue Project Description

Casa da Música - Stefan Sagmeister